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There are two ways to look at Apple’s new iPhone prices in India. You can look at the iPhone Duo starting at Rs 2,99,900 and wonder when a smartphone became a three-lakh-rupee purchase. Or you can ask a more useful question: who does Apple actually expect to buy it? The same applies, to a lesser extent, to the iPhone 18 Pro series, which is now considerably more expensive than the previous generation. The reaction to these prices is understandable, especially when the same phones cost substantially less in markets such as the US and UAE. But Apple’s India pricing isn’t…
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