Apple Finally Folds: Inside the iPhone Duo Launch

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Between a flagship chip refresh, a health-first Apple Watch and an AirPods update aimed squarely at the mass market, the real story was unmistakable: Apple has entered the foldable race, and it has done so on its own terms, several years after Samsung and the Chinese OEMs made the category mainstream. The Main Event: iPhone Duo Every Apple launch has one moment engineered to dominate the news cycle, and this year it was the iPhone Duo, the company’s first foldable iPhone. The wait shows in the execution. Rather than rushing a me-too hinge phone, Apple has leaned into the two…

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