iPhone 18 Pro series: Apple could raise prices, but would it hurt demand?

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Apple could face nearly $300 higher BoM costs on the top iPhone 18 Pro Max, but tiered pricing, financing, services and its premium positioning could let it limit the price increase on entry-level Apple could face higher iPhone 18 component costs as memory prices rise and the company moves to a 2nm A-series chip (Image Credit: Bloomberg) Harsh Shivam New Delhi Listen to This Article Apple is expected to launch the iPhone 18 Pro and iPhone 18 Pro Max in September, along with its first foldable iPhone. However, the launch will come in the middle of what Tim Cook previously…

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