NINGJI’s Bold Expansion Revealed: Localization Strategies Reshape Southeast Asian Markets

NINGJI, a prominent Chinese tea brand, made a resounding mark during the ninth Franchise Expo Malaysia 2026 at KLCC. Dato’ Liew Bin, President of the Malaysia Retail Chain Association, engaged with NINGJI, emphasizing brand growth and market expansion in Malaysia. The expo witnessed NINGJI’s allure, drawing high-quality investors leading to agreements for 20 new Malaysian stores, enhancing its presence to 82 stores. Strategic alliances from diverse regions highlight NINGJI’s international traction. By fostering interactive experiences and product samplings, NINGJI cultivated a strong consumer base, amassing thousands of new member registrations and valuable consumer insights. Cementing its footprint globally since 2024,…