NINGJI’s Strategic Expansion in Malaysia at the Forefront of Global Tea Branding

From July 23 to 25, 2026, the ninth Franchise Expo Malaysia took place at the Kuala Lumpur Convention Centre, showcasing various brands, including NINGJI, a prominent Chinese tea brand. During the expo, Dato’ Liew Bin, President of the Malaysia Retail Chain Association, engaged with NINGJI, discussing its brand growth, offerings, and expansion strategies in the Malaysian market. Attracting significant attention, NINGJI secured contracts for 20 new stores during the event, bringing its Malaysian store count to 82. Moreover, potential partners from different regions expressed interest in forming strategic alliances, highlighting NINGJI’s rising popularity globally. Through experiential activities and product samplings,…