Shift in China’s Business Landscape: General Mills Sells Häagen-Dazs Shops

General Mills, based in Minneapolis, has made a strategic move that will reshape the dessert scene in mainland China. In an exclusive deal with an investor group involving Chinese tea brand Ningji, General Mills has agreed to sell its network of Häagen-Dazs ice-cream shops in the region. Under this agreement, the investor group will have the rights to sell the renowned Häagen-Dazs brand through its ice cream shops and gifting businesses across mainland China. However, General Mills will retain the capability to distribute Häagen-Dazs ice cream to retail and food service operations in the country. Financial specifics of this significant…