General Mills to Sell Häagen-Dazs Stores in China

General Mills has announced the sale of its Häagen-Dazs ice-cream shops in mainland China to an investor group that includes Chinese tea brand Ningji. This deal will grant the buyers exclusive rights to sell the Häagen-Dazs brand in ice cream shops and gifting businesses throughout mainland China. While the financial terms remain undisclosed, the transaction is slated to be finalized by the year’s end. General Mills will retain the ability to distribute Häagen-Dazs ice cream to Chinese retail and food service operations. Yaling Jiang, an independent Chinese consumer analyst, noted that Häagen-Dazs has been pricing its products at a premium…