The foldable phone market is still tiny Galaxy Unpacked is Samsung’s big opportunity to expand it by doing these three things


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As I gear up for what should be another exciting Samsung Galaxy Unpacked, with the July 10 event set to feature new foldable phones, smart watches, and a smart ring, I'm reminded of the still harsh truth about the folding phone market: it accounts for just 1.5% of global smartphone sales. If you consider that the global phone market is worth $509 billion, then 1.5% of that market, or $7.9 billion, is not a terrible number. But if we account for mindshare, foldables are still a blip in the public consciousness. Market research company Trendforce has some useful numbers about...