A TikTok ban could be ultimate tailwind for Meta’s Facebook, Instagram

Source: cnbc.com cnbc.com

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Congress is inching closer toward a TikTok ban in the U.S. – offering another reason to stay invested in Club holding Meta Platforms after a year-and-half of strong stock gains. Meta's Facebook and Instagram stand to gain if TikTok is cut off in the U.S. and users of the popular short-form video app are forced to redirect their attention elsewhere. That additional time spent on Meta's platforms – and potential advertising dollars that follow – would complement the company's artificial intelligence initiatives and commitment to efficient spending, which have propelled the stock's dramatic rebound from late 2022 lows. "Meta is...