‘A very odd and ugly worldview’: the dark side of fast fashion brand Brandy Melville

Source: theguardian.com theguardian.com

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If you haven’t heard of Brandy Melville, you probably don’t have a teenage girl in your life. The clothing brand – confusingly named for two characters, an American girl named Brandy and an Englishman named Melville who fall in love in Rome – is synonymous with a certain large swath of gen Z, very online and inundated since consciousness with images of very skinny celebrities like Bella Hadid. As one ex-store associate puts it in a new HBO documentary on the brand: Brandy Melville was for the kinda basic but very trend-aware girl. Over the past decade and a half,...