Warren Buffett’s Squishmallows firm sues Build-A-Bear amid ‘knock-off’ claims


Source: theguardian.com theguardian.com

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The company behind Squishmallows, the squidgy pillows-with-a-face that count Lady Gaga and Kim Kardashian among their fans, has filed a lawsuit against Build-A-Bear over claims it has produced a “knock-off” to cash in on its success. Jazwares, which Warren Buffett’s Berkshire Hathaway acquired two years ago as Squishmallows became a global TikTok sensation, said that Build-A-Bear Workshop’s new Skoosherz toys look too similar to its own plush, huggable toy. Build-A-Bear, which launched the Skoosherz line last month in the run-up to Valentine’s Day, struck back immediately with its own legal action claiming that its £18 cuddly pillow-like toys-with-faces are an...