Apple: Vision Pro Is Bullish Long Term


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DAVID SWANSON/AFP via Getty Images I initiated coverage of Apple Inc. (NASDAQ:AAPL) in March of 2023 with a "Hold" rating, calling it the King of Ecosystems. I rated Apple a hold because it looked overvalued on a fundamental basis, but subsequently upgraded Apple to Buy in a September article. I maintain my Buy rating and will discuss why in detail. An ecosystem in this context is a complimentary set of products and services that add incremental value to consumers as more products/services are used. Think of it this way: Apple AirPods add more value than unbranded headphones for iPhone users...