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Eric Thayer/Getty Images News Investment Thesis Electronic Arts (NASDAQ:EA) is a well-known gaming company and one of the earliest. The company is famous for its Need for Speed, Madden, NFL, Battlefield, and The Sims franchises of games. Another popular Electronic Arts game franchise, EA Sports FC, was recently rebranded from the FIFA brand name last year after it broke off its brand partnership with Fifa. With EA Sports FC being part of Electronic Arts most successful franchise of games, there was initial speculation about the adoption of the non-FIFA-branded football game, but EA Sports FC continued to see strong engagement…
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