The perfect fit: how sport and fashion became a dream team

News Snapshot:

Serena Williams will receive the Fashion Icon award at the high-profile CFDA awards in New York next monthin November. As a sharp dresser with her own clothing line, an honour from the fashion industry makes sense. But this is also the first time an athlete has got this award. It’s a sign of the increasing closeness between sport and fashion – something set to increase in the run-up to the Paris Olympics next year, which will be sponsored by the world’s biggest fashion conglomerate, LVMH. According to a report by the trend analyst Lefty, alliances between sports and fashion have...