Shell called out for promoting fossil fuels to youth via Fortnite game

News Snapshot:

Climate activists are calling out Shell for partnering with popular video gamers and online youth influencers to promote fossil fuels to a younger generation. The oil giant, which in July reported quarterly profits of more than $5bn (£3.9bn), worked with Fortnite creators and paid popular gamers on multiple platforms to showcase its “ultimate road trips” promotion, part of a marketing campaign for a new gasoline it calls V-Power Nitro+. According to the group Media Matters for America, the company is targeting young players on Twitch, TikTok, Instagram and YouTube, encouraging them to fill up virtual vehicles at interactive Shell gas...