News Snapshot:
Short-distance transportation and robotics company Segway-Ninebot has assigned integrated media duties for global data and measurement-driven media agency Essence. Led out of Essence’s Beijing and Shanghai offices, the agency’s scope of work includes strategy, creative, content innovation, media planning and media activation for all of Segway-Ninebot’s products in the market. Ninebot was established in Beijing in 2012 as an intelligent short-distance transportation equipment operator, integrating research and development, production, sales and service. In 2015, Segway-Ninebot was formed in a strategic merger and acquisition by Ninebot. As a global enterprise in the fields of intelligent short-distance transportation and service robots, Segway-Ninebot’s...
