Nike says to end run club app in China; to offer 'localized solution'


Source: chinasportsbeat.com chinasportsbeat.com

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(Reuters) Nike Inc, the world's largest sportswear maker, is discontinuing its popular Nike Run Club (NRC) App in China from July, the company said on Wednesday, the latest reassessment by a U.S. brand of its offerings to the Chinese market. The U.S. sportswear brand made the announcement to its mainland China users through the app on Wednesday morning and thanked them for their support. It did not give a reason for the decision but a company spokesperson told Reuters that it planned to provide Chinese runners with an "enhanced and localized solution in the future". Nike offers the app, which...