Nike says to end run club app in China; to offer “localised solution”


Source: thestartmagazine.com thestartmagazine.com

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By Winni Zhou and Casey Hall SHANGHAI (Reuters) - Nike Inc, the world's largest sportswear maker, is discontinuing its popular Nike Run Club (NRC) App in China from Wednesday, the company said, the latest reassessment by a U.S. brand of its offerings to the Chinese market. The U.S. sportswear brand made the announcement to its mainland China users through the app on Wednesday morning and thanked them for their support. It did not give a reason for the decision but a company spokesperson told Reuters that it planned to provide Chinese runners with an "enhanced and localised solution in the...