News Snapshot:
SHANGHAI, CHINA — Essence , a global data and measurement-driven media agency that is part of GroupM, announced it has been awarded digital media duties by automotive manufacturing company Chang’an Ford in China. Led from Essence’s Shanghai office, the agency’s remit includes media planning, media activation, and content innovation for digital brand and performance marketing activities across Chang’an Ford’s automobile business, covering all its vehicles and dealers in the market. Chang’an Ford was jointly established by Ford Motor Company and Chang’an Automobile in China in 2001. Today, it is a large-scale automobile enterprise integrating the manufacture of complete vehicles, engines,...
