News Snapshot:
In this article, an expert in mobile attribution, Daniel Junowicz explored the key trends for mobile apps in Africa in 2022. Over 615 million people in Sub-Saharan Africa will subscribe to mobile services by 2025, that’s equivalent to 50% of the region’s population, according to the Mobile Economy Report. In 2021, the mobile industry in sub-saharan Africa showed an incredible resilience against the impacts of Covid-19 and experienced high growth. Digital solutions have provided instrumental support for communities and businesses, boosting their transition into adopting a mobile-first approach to tackle most of the daily challenges across the continent, with fintech...
