News Snapshot:
ASIA PACIFIC— WARC Awards for Media 2021 has revealed its winners. Out of the 56 winning campaigns, 16 are from Asia. The sole Gold winner is adidas “Winning Retail Search” by MediaCom under Best use of Data category. Still under the same category, Wavemaker India, and Ogilvy India won Silver for “Not just a Cadbury Ad.” The same agencies scored another Silver under Effective Use of Tech for “Ok Google, eat a 5 Star.” Meanwhile, MediaCom Vietnam also got a Silver award for Redoxon “Healthy treat with a tasty twist” under the category Effective Channel Integration. So did Mindshare Vietnam...
