News Snapshot:
#SeoTips Southeast Asia is set for explosive ecommerce growth. A new report from Bain & Company provides the details. The report, “ e-Conomy SEA 2021 ,” (PDF) covers six countries: Vietnam, Thailand, Philippines, Malaysia, Singapore, and Indonesia. It’s the culmination of multiyear research and analysis from Bain, Google Trends, and Temasek, an investment firm owned by the government of Singapore. The region is among the world’s fastest-growing digital markets, according to the report, mainly due to young demographics, accelerated smartphone utilization, urbanization, and a growing middle class. The report projects overall online spending (gross merchandise volume) in the region to...
