Sir Martin Sorrell says new US-China cold war is ‘biggest issue’ as S4 sales soar


Source: newsotime.com newsotime.com

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d guru Sir [Martin Sorrell](//www.standard.co.uk/topic/martin-sorrell) has warned that deteriorating [US](//www.standard.co.uk/topic/us) – [China](//www.standard.co.uk/topic/china) relations are causing significant issues for multinational businesses like his. The [S4 Capital](//www.standard.co.uk/topic/s4-capital) boss told the Standard that the brewing [cold war](//www.standard.co.uk/topic/cold-war) between the West and China was the “biggest commercial issue” facing [business](//www.standard.co.uk/topic/business) . “We are looking at China, we want to expand,” he said. “We have to do it carefully.” S4 Capital has offices in Shanghai and Sorrell said China was an “extremely important” market. But the company is being forced to think carefully about how it operates there, given the deteriorating geopolitical situation. “You can’t...