Asia: OTAs capture ripe demand as travel returns


Source: hospitalitynet.org hospitalitynet.org

Key Topics in this News Article:

News Snapshot:

More consumers in Asia are gravitating towards OTAs as contactless transactions and information transparency race to the fore of the Covid-19 world, edging businesses towards the ever-increasing need for digitisation. Advertisements Since the onset of the pandemic, there has been an "acceleration of preference towards OTA" platforms, described Hermione Joye, sector lead, travel and vertical search APAC, Google. For instance, Chinese consumers have more than doubled their bookings via OTAs during the Covid-19 period, posting a marked shift away from direct sellers. "This is because (OTAs) clearly articulated what was happening around China when it came to travel restrictions and...