Walmart China Adapts to Customer Intensity & Omnichannel Demand

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When Walmart entered the Chinese market in 1996, the retail environment was vastly different, with no large hypermarkets and shoppers flocking to wet markets for fresh produce. Over the past 30 years, China’s middle class growth and manufacturing prowess have created a fiercely competitive consumer market. Walmart China saw a 20.7% growth last quarter, surpassing their global performance, emphasizing the importance of adaptability in the Chinese marketplace where competition is intense. At the Fortune Leaders Forum, Walmart China’s president, Christina Zhu, highlighted the unique demands in China, where convenience means more than just quick delivery: ‘Convenience might be defined elsewhere…

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