China Accelerates E-Commerce Push Through AI Cross-Border Shifts and Regional Subsidies

China is expanding its national and regional policy frameworks to transition its e-commerce market from low-cost price competition toward data-driven innovation, artificial intelligence integration, and structured cross-border expansion. Speaking at the 6th China New E-Commerce Conference in Jilin, Yang Wenya, a special expert at the Ministry of Commerce’s China International Electronic Commerce Center, outlined a fundamental shift in how Chinese merchants operate globally. “In the future, the growth logic of cross-border e-commerce will undergo three transformations: shifting from traffic-driven to data-driven, from a single platform to a multi-platform layout, and from low-cost competition to innovation-driven,” Yang stated. She emphasized that…