Chinese Exporters Shift to Direct Global Sales Through Cross-Border E-Commerce

Chinese manufacturers across regional industrial hubs are expanding direct sales to overseas consumers through cross-border e-commerce, reducing reliance on trade intermediaries while retaining brand ownership and pricing control. The shift is transforming traditional export manufacturing centers across the country. In Shandong province, home decor manufacturer Xinpate’nas Qingdao Co. saw annual sales expand from $4 million to more than $60 million over a three-year period, expanding its market reach from North America into Europe and Japan. “Without needing to travel abroad for trade shows or rely entirely on foreign trade middlemen, a single online store allows us to directly face global…