Will Apple Pay’s entry create a ripple or a splash?

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Apple Pay is reportedly set to enter the Indian market by October 2026, marking the culmination of talks that have run on and off since 2023. For years, the company watched from the sidelines as India built the largest real-time retail payments system in the world, one that today processes billions of transactions every month through the Unified Payments Interface. Apple’s own contactless wallet is already active in more than ninety countries, and its absence from India, now among Apple’s fastest-growing markets outside China, has become an increasingly conspicuous gap. That gap looks set to close, though the manner of…

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