Shein’s Journey to Embrace Its Chinese Roots: From Failed Attempts in the West to a Successful Hong Kong IPO

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When Shein makes its market debut on Tuesday, it will be in Hong Kong and not New York or London like it once dreamed – symbolic of the long journey the fast-fashion online retailer has had to make to embrace its identity as a Chinese company. Shein, which famously moved its headquarters to Singapore in late 2021 and spent years touting its credentials as a global company, first attempted to go public in New York and then in London. Both times, sources have said it failed to secure approval from Chinese authorities including the securities regulator, which oversees foreign-registered companies…

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