Shein, the fast-fashion online retailer, has undergone a significant transformation to align with its Chinese roots and secure approval for its Hong Kong IPO. Initially based in Singapore, Shein attempted to go public in New York and London but faced resistance from Chinese authorities, particularly the securities regulator overseeing foreign-registered companies in China. Following a pivot to a Hong Kong IPO in early 2025, Shein’s founder, Sky Xu, actively engaged with Chinese authorities and emphasized the company’s commitment to China’s economy. Xu, who traditionally avoided public appearances, spoke at a business forum in Shein’s manufacturing hub, Guangdong, reaffirming a $1.5…
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