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Amid rising labour costs and intense competition from local brands in China in 2008, Samsung made the decision to diversify its supply chains and manufacturing to multiple countries in Southeast Asia. The move aimed to reduce its reliance on China. Fast forward to 2026, and the company now holds less than 1 per cent market share in China after completely halting its own smartphone manufacturing in the country in 2019. Shifting its supply chain saved the company from the Trump administration’s triple-digit tariffs on Chinese goods in April 2025 and disruptions during the COVID-19 lockdowns. Apple, which also manufactures in…
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