The third edition of the annual Hong Kong Shopping Festival is set to kick off next month, marking a significant expansion into the Asean region. The Trade Development Council revealed plans to include Singapore and Malaysia as the first destinations in this regional expansion strategy, signaling the festival’s intention to reach a wider audience. With a focus on supporting Hong Kong’s small and medium-sized enterprises, the festival has seen a surge in interest from both local brands and participants from mainland China. As e-commerce continues to reshape the landscape of trade and retail, the festival aims to leverage this trend…
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