Challenges and Resilience in China’s Livestream Shopping Industry

In the bustling realm of live-stream shopping, Li Jiaqi, famously known as China’s “Lipstick King”, stands as a stalwart figure. Over the past decade, he has steered the evolution of this industry from a niche format to a powerhouse of retail in China. Despite confronting a phase of decelerated growth and the infiltration of artificial intelligence into the sector, Li remains optimistic about the pivotal role of human influencers like himself. Li acknowledges that the explosive growth rates witnessed in the past may no longer prevail, but he views the industry as having transitioned into a phase that is stable…