Phillip Morris India calls for stronger enforcement and collaboration to disrupt illicit tobacco ecosystem

Synopsis As per the Tobacco Institute of India (TII), in India, illicit cigarettes represent nearly one-fourth of the domestic market, with estimated losses of Rs. 23,000 crores per annum. New Delhi: On the occasion of World Anti Counterfeiting Day, Philip Morris India (PM India) reiterated its commitment to dismantle the illicit tobacco network through stronger enforcement and collaboration. As per the Tobacco Institute of India (TII), in India, illicit cigarettes represent nearly one-fourth of the domestic market, with estimated losses of Rs. 23,000 crores per annum. Illicit tobacco trade is a growing global challenge, causing significant revenue loss through cross-border…