Men Embrace Unexpected Role in Chinese Lingerie Commerce Revolution

In a surprising turn of events within China’s livestream shopping domain, male models are taking center stage in promoting lingerie and women’s innerwear online amidst new restrictions on female displays. Authorities in China have escalated their enforcement of internet content regulations, seeking to curb what they perceive as ‘vulgar’ or “overly revealing” online content, as indicated in the New York Times. Consequently, many female influencers and livestream vendors have adapted their presentations to comply or have altogether ceased showcasing lingerie to avoid penalties. To sustain sales momentum during prominent e-commerce livestreams, numerous brands and online retailers have shifted their focus…