Apple’s new boss needs to restore its magic for the AI era

Yet under Mr Cook, Apple’s success was more thanks to steady operational improvements, especially to its supply chain in China, rather than revolutionary products. The foundation stones of his tenure were innovations that date back to the Jobs era, such as the Mac, iPhone and App Store. These served Apple brilliantly in the internet age. But since the start of the artificial-intelligence era, with the launch of OpenAI’s ChatGPT in 2022, Apple’s response has been half-hearted. Mr Ternus will have to do better. Nobody expects him to take Apple on the big-spending path of its big-tech rivals, which are splurging…