North America’s AdTech Leadership: Why the US Dominates Digital Advertising

Share Share Share Share Email In a glass-walled trading room on the 22nd floor of a Manhattan office building, a programmatic trader refreshes her dashboard at 9:07 AM. Within the time it takes her coffee to cool, 4.7 million advertising auctions have resolved, each running in under 100 milliseconds, each governed by algorithms assessing hundreds of data signals simultaneously. The inventory being traded spans every major American publisher, social platform, and connected television service. The technology stack powering those auctions, the demand-side platforms, supply-side platforms, data management infrastructure, and attribution systems, is overwhelmingly American in origin, American in operation, and…