TikTok breached EU advertising transparency laws, commission says

The European Commission has said TikTok is in breach of EU digital laws that require transparency over who pays for advertising. The commission reached a preliminary verdict on the Chinese-owned short video platform's advertising policy, having launched an investigation in February 2024. The company could face a fine of 6% of global annual turnover, if the commission upholds this view. The commission said a separate EU inquiry into TikTok's suspected failure to guarantee election integrity in Romania, which was launched last December, was ongoing and was a priority. The commission's verdict that TikTok lacks transparency over advertising comes four days…