How plant-based marketing took over everything — even diapers

Nothing has made me appreciate the sheer scale and power of targeted advertising like having children. Months before the births of both my kids, it felt like every ad I encountered wanted to sell me baby products. And on seemingly every product were the same two words in bold letters: plant-based. I’m not kidding. Diapers, baby wipes, teething rings, bath toys — it’s all plant-based these days. Once I saw the phrase on baby products, I started to notice it everywhere. There are plant-based foods, of course (like Impossible burgers and Beyond sausage). There’s plant-based protein, which is kind of…