AI rules: 2-hour deepfake takedown timeline lands Big Tech in compliance furore

The Centre has maintained that most technology firms are well-equipped to automate scanning and curb harmful content online. However, lawyers and policy executives said sweeping automation could lead to legitimate posts being taken down, content creators and advertisers being disrupted, and users potentially taking hours to make a single post—each a factor that may break the smooth flow of operations on the open internet. Such a short window for taking down content is rare. The US, which signed its ‘Take It Down Act’ into law on 19 May last year, mandates the removal of non-consensual sexual imagery within 48 hours…