China’s boba behemoth lands in Hollywood

China’s boba behemoth has landed in Hollywood. Mixue, the fast-growing megachain that boasts a bigger global retail footprint than McDonald’s, opened its first U.S. outpost on Hollywood’s Walk of Fame last month, selling drinks for less than $5 and ice cream for about $1. Mixue spokesperson Xu Ping said in a written statement in Chinese that the company chose Hollywood as its first U.S. location because the “movie capital of the world” attracts both international tourists and local consumers year-round. The store, Ping added, “aims to serve a diverse global consumer base and demonstrates the brand’s commitment to the American…