Cracker Barrel’s logo fiasco shows how hard it is to freshen things up without annoying loyal customers

News Snapshot:

Good morning. Lila MacLellan here, filling in for Diane Brady. It’s a dilemma any CEO who has taken over a troubled-yet-beloved brand can relate to. How do you freshen things up without alienating loyal customers? We’re talking, of course, about the frenzy around Cracker Barrel, which has seen a brutal reaction to its modernization push and especially its new streamlined logo unveiled last week. Although the logo looked similar to the old one—brown and yellow with the same old-timey font—it didn’t include a literal barrel and the elderly character who had sat on a chair next to it for most...