‘We’re an antidote’: Boss of Legoland owner on the thrill of theme parks in a world of technology


Source: theguardian.com theguardian.com

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Artificial intelligence is in the process of upending the business models of companies all over the world, but when it comes to the $100bn (£73bn) global theme park business the thrill of “big metal” rollercoasters is still the biggest draw. Fiona Eastwood, the boss of the sector’s second biggest operator, Merlin Entertainments, says that in a world dominated by battles over screen time it is real-life experiences that provide families with an “antidote to phones and digital technology”. “Tech definitely has a role, but you can’t beat the real experience of height, of speed, of big metal and that real...