PMI in India Reiterated its Commitment to Break the Illicit Tobacco Trade Trinity Through Concerted Efforts and Government Collaborations on World Anti-Counterfeiting Day

News Snapshot:

Philip Morris International Inc.'s (PMI) India affiliate, IPM India, pledged its steadfast commitment to breaking the illicit tobacco nexus on World Anti-Counterfeiting Day in a three-fold pursuit to protect revenue loss, combat the informal economy and safeguard product integrity. Aligned with India's recent landmark decision to roll out pack-level Track and Trace (T&T), PMI's commitment beckons a more collaborative future to bolster regulatory enforcement and combat counterfeit tobacco products in a comprehensive manner. As the Government of India (GoI) strengthens the enforcement machinery, enabling regulatory authorities better by helping them distinguish counterfeit, illegal products from legal ones, it is imperative...