Leica Lux Camera App Adds “Artist Look” Built by Greg Williams

Leica Camera has updated the Leica Lux iPhone camera app to version 1.7, adding "Artist Looks" to the app. The debut Artist Look was developed with renowned British photographer Greg Williams. Launched last June to a tepid but optimistic critical reaction, the ambitious Leica Lux iPhone camera app combines Leica's trademark style and user experience with meticulously crafted digital lens simulations of some of Leica's most legendary lenses, including 28mm and 35mm Summilux f/1.4 lenses, a Noctilux 50mm f/1.2, and Leica 120mm f/2 Summicron telephoto prime. Leica built the app in collaboration with camera grip case maker Fjorden, which Leica…