What is deep packet inspection?

Data is the lifeblood of the digital economy, and marketing companies are constantly looking for ways to squeeze just a little bit more out of the average consumer. Traditional tracking methods like marketing cookies give plenty of insights into your browsing data – but that's nothing compared to the scrutiny of your internet traffic enabled by Deep Packet Inspection (DPI). DPI is a sophisticated method of inspecting internet traffic that has many legitimate applications for improving network security and efficiency. However, it can also be abused by marketing agencies to spy on you and weaponized by repressive governments for censorship,…