Navigating Turbulent Waters: Impact of EU Tariffs on Chinese Auto Brands and Strategic Responses


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European Union (EU) has followed the United States in imposing high tariffs on Chinese electric vehicles, surpassing initial predictions. While the Rhodium Group foresaw tariffs possibly reaching 19%, the reality saw higher figures. Effective June 12, the EU added to existing 10% tariffs, with increases ranging significantly: BYD faced a 17% rise, Geely Auto 20%, and SAIC up to a staggering 48%. This move has sparked considerable controversy and criticism in European media, characterizing sentiments as distorted and potentially hateful. Targeting SAIC: Investigative Overreach or Strategic Maneuver? Speculation surrounds the focus on SAIC, particularly rumors of non-cooperation with EU investigations....