EU tariffs up to 38.1% may hit BMW’s production of pure electric MINI in China

News Snapshot:

According to Reuters, the European Union’s recent decision to impose temporary tariffs on Chinese-made electric vehicles could significantly impact the BMW Group’s production plans for its new pure electric MINI models. According to sources familiar with the matter, these tariffs could reach a maximum of 38.1%, posing a substantial challenge to the sales prospects of these vehicles in the European market. This article explores the potential ramifications of these tariffs on BMW’s strategy and the broader implications for the automotive industry. Background: BMW’s Electric MINI Production in China BMW and Great Wall Motors Collaboration In September last year, the BMW...