Can the Taylor Swift effect jolt Toronto’s sputtering tourism industry?


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Open this photo in gallery: Taylor Swift performs on stage as part of her Eras Tour, in Lisbon, on May 24.ANDRE DIAS NOBRE/Getty Images Visitors injected billions of dollars into Toronto’s economy last year, a new study finds, but tourists have yet to return to pre-pandemic levels amid signs of slowing growth. Some 26.5 million visitors arrived in 2023 and spent $8.4-billion – the bulk of it on hotels, restaurants and transportation – according to a report from Tourism Economics. However, tourist numbers fell short of the high water mark in 2019, when 28 million people descended on the city,...