3 ways Meta could pivot if 10% of its ad revenue were to disappear

Source: cnbc.com cnbc.com

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Meta Platforms could see a slowdown in a big revenue driver later this year. Wall Street analysts looked at three ways the social media giant can offset such a scenario. The "revenue driver" in question is last year's advertising blitz from large online Chinese retailers that made up about 10% of Meta's overall revenue. As we reported in April , Temu and Shein were blanketing social media feeds to market their low-cost goods to American and European customers. That pace of spending, however, might not be as concentrated going forward. Temu is owned by Chinese tech giant PDD Holdings ,...